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Weekly Feature #1

Every week we run a handful of picks like this — close, honest looks at work we think is genuinely good. At the end of the week, one of them gets named the winner. This is the first one we're putting up.

A beauty close-up, lips wrapped in black lace like a mask. Look closer and there's more than the obvious: individual pores, freckles, skin texture that's fully alive. The lighting sits exactly where a real studio flash would land. The lace creases and falls into shadow like actual fabric.
That's the bar we're holding this project to. Not "good for AI" — genuinely good work, full stop. Work where what was imagined gets carried through with the maker's own sense and feeling, not flattened by the tool.

Made by @lauradunkelmann. A 15+ year veteran across editorial, beauty, and creative direction. About five years ago, she started bringing AI into that same process — not replacing her experience, extending it. It shows: none of the flattened, over-smoothed look AI beauty content often has, because she's working as a director, not a prompt engineer. She's done social content with Louis Vuitton, built AI workflows for Breuninger, Violet Grey, Tom Tailor, and more. She's done a lot more than that — we just won't list it all here.

Enjoy the piece, and if it's landing for you, go see more on her page — @lauradunkelmann It might change how you look at AI.

Why this one: our honest first reaction when we reached out, unedited —
"My impression is that the work feels incredibly realistic, with absolutely nothing feeling out of place, and I could sense the author's unique touch — that distinctive '3%' — in the piece."

That 3% isn't the tool. It's her.

This is what we're looking for every week. Not the most AI-looking AI art. Not AI hiding that it's AI. Just work good enough that how it was made stops being the interesting question.