Drop your fav lip mask 🖤

Weekly Feature #1

Every week we run a handful of picks like this close, honest looks at work we think is genuinely good. At the end of the week, one of them gets named the winner. This is the first one we're putting up.

A beauty close-up, lips wrapped in black lace like a mask. Look closer and there's more than the obvious: individual pores, freckles, skin texture that's fully alive. The lighting sits exactly where a real studio flash would land. The lace creases and falls into shadow like actual fabric. That's the bar we're holding this project to. Not "good for AI", genuinely good work, full stop. Work where what was imagined gets carried through with the maker's own sense and feeling, not flattened by the tool.

Made by @lauradunkelmann. A 15+ year veteran across editorial, beauty, and creative direction. About five years ago, she started bringing AI into that same process not replacing her experience, extending it. It shows: none of the flattened, over-smoothed look AI beauty content often has, because she's working as a director, not a prompt engineer. She's done social content with Louis Vuitton, created imagery for Breuninger, and leads workshops and keynotes for brands like Tiffany & Co on bringing AI into creative work.

Enjoy the piece, and if it's landing for you, go see more on her page — @lauradunkelmann It might change how you look at AI.

Why this one: our honest first reaction when we reached out, unedited — "My impression is that the work feels incredibly realistic, with absolutely nothing feeling out of place, and I could sense the author's unique touch, that distinctive '3%' in the piece."

That 3% isn't the tool. It's her.

This is what we're looking for every week. Not the most AI-looking AI art. Not AI hiding that it's AI. Just work good enough that how it was made stops being the interesting question.